A Simple Social Media Plan for General Contractors
Today’s general contractors must have a solid online presence to show they’re experienced and trustworthy. Most people do extensive research to find local contractors, clicking through as many websites and profiles as it takes to find the company that will best meet their needs. They’re unlikely to choose your business over your competition if they don’t think your company can provide high-quality service, or if they can’t find any trace of you online.
Your business may have an updated website, but social media is still important. Imagine you’re the customer trying to decide between two contractors. Both have current websites and offer similar services, but one of the contractors consistently posts before-and-after photos and company culture posts on Facebook, and they have several positive reviews on the platform. The other contractor has a profile, but it hasn’t been updated in years. Which company would you be more drawn to?
Social media offers proven benefits for home services companies. Platforms like Facebook and LinkedIn allow you to broadcast a transparent view of your work and business practices, providing another way to connect with your target audience and show them what you’re all about. However, the demands of being a contractor mean you likely don’t have time to maintain a strategic social media strategy for your business.
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