Social media is a powerful and inexpensive marketing tool for small businesses. Posting regularly to Facebook, Linkedin, Instagram, and other social platforms is a cost-effective way to boost brand awareness, drive traffic to your website, reach potential customers, and strengthen relationships with current clients. Users love seeing before-and-after photos, candid team moments, and other footage from behind the scenes that shows off your company’s culture and products or services.
As a small business business owner though, you don’t have much free time to strategize and create social media content. You might also worry about handing over the responsibility to your employees (if you have any), for fear of accidental posts, unauthorized content, or simple errors that can reflect poorly on your company’s professionalism.