A Simple Social Media Strategy for Manufacturing Companies

Man working at a beer manufacturing

When it comes to marketing your manufacturing business online, photos and videos are key to attracting potential customers. When people search for products and services like yours in Google, they want to see not only what you do, but also how your company operates behind the scenes. To consumers, it’s more important than ever for brands to be honest and transparent about their core values and business practices. This makes social media a highly valuable tool for manufacturing companies, allowing you to provide a transparent yet strategic view of your company culture and day-to-day operations.

Like many business owners, you may be struggling to do social media well on a small budget, and we’re here to help. After recognizing a need to streamline social media for small businesses, we created Feature – an app that makes it easy to maintain your company’s social accounts.

Click here to learn how it works!

Easy to Use Features

There are several steps involved in creating a strong social media brand. Brainstorming concepts, capturing and editing assets, and scheduling content to post at optimum times of the day for your target audience all require considerable time and effort. Feature simplifies the process by cultivating user-generated content from your team.

  1. Streamlined Content Creation
    Stock photos don’t show off your brand, but your company might not have the time or budget for professional photos and videos. That’s actually not a problem when it comes to social media, because the audience there expects – and appreciates – a dressed-down view of their favorite brands.

    With Feature, generating these authentic assets on an ongoing basis is easy, because you’re just asking your team members to do something they likely do every day: take photos and videos with their smartphones.
  2. Content Strategy
    Your team can upload an unlimited number of files to Feature, but that doesn’t mean you have to worry about inappropriate content being posted to your company’s social pages. All uploads are sent to our team of social media experts, who comb through looking for the best submissions. We only post photos and videos we deem “Feature-worthy,” based on years of social media knowledge and research, combined with your business objectives.
  3. Copy and Graphics
    Feature users can add their own captions when uploading photos, or simply jot down a few details. The app also tags the user’s location to provide context for our social experts, who use the information to write captivating, error-free captions. Depending on your plan, we also edit the photos and videos and add graphics, such as your company logo.
  4. Scheduling
    Utilizing industry knowledge on when and where to post, we take care of posting and scheduling content to your company’s social pages. As long as your team submits content on a regular basis, you won’t have to do much else to build a better social brand.

Feature is a simple, cost-effective strategy for growing a strong social media presence. Want to learn more about how our app can enhance your restaurant’s online reputation? Let’s talk!

A social media app that makes it convenient for your business to upload content anytime, anywhere.