How It Works

Turn Your Team into Content Curators

Consumers don’t trust brands on social media anymore, because everywhere you look there’s an ad. With Feature, your social media content is social. It’s created by your team members in real-time and polished by our team of social media experts. The result? Timely, authentic content posted to your social pages every single month. Here’s how it works.

Step One: Capture Your Content

Sign up for Feature, then invite your team members to download the app. You choose who gets access, whether that’s your entire team or a select few employees and executives. While on the job, users take photos or videos they’d like to be featured, and when they get a moment, upload them to the app. (Don’t worry–inappropriate or off-brand content, blurry video, and other things you shouldn’t post on social media will never make it to your feed.)

Step Two: Caption and Send

While uploading their content, users are prompted to provide a caption. Direct quotes from employees, project specifics, and other details that help tell your brand’s story can give some context to your post and open up a dialogue between you and your followers. Not a wordsmith? Just give us the facts: who, what, where, when, why. Our social team will use your notes to create an error-free, on-brand caption that encourages engagement.

Step Three: Full Service!

As long as your team continues submitting Feature-worthy each month, we’ll take care of the rest. Our social experts filter through your monthly submissions to select the best content for your brand, add captions, crop or edit images as needed, add graphics when appropriate, and strategically schedule the posts to your chosen social page(s). It’s almost like having a whole social team in your back pocket.

A social media app that makes it convenient for your business to upload content anytime, anywhere.