Health and fitness brands are killing it on social media. Workout gurus, doctors, yogis, and fitness influencers have amassed huge followings on social platforms like Facebook and Instagram, where followers eat up content about inspirational transformations, recipes, home workouts, and other healthy living tips.
However, there’s a lot of competition in the health and wellness industry. It takes a targeted strategy, consistent posting, and authentic, fresh content to attract and retain an engaged following. And if you’re a small business owner, you probably don’t have a lot of time to strategize and create social content every week.