A Simple Social Media Plan for Electricians

Easy to Use Features

Feature is an app that makes it easy to post authentic, ongoing content to your electric company’s social media pages. While on the job, your team captures photos and videos, and when they have downtime, uploads them to the app. From there, our experts filter through the raw content, polish it, and ensure it matches your brand standards before posting or scheduling it for you. It’s a great way to not only generate fresh content each month, but also involve employees in your social presence and company culture.

1. Streamlined Content Creation
   As an electrician, you have countless opportunities to show off what your company’s all about through before and afters, video clips, employee achievements, and project milestones. By giving your team members access to Feature, you can easily turn these moments into social gold. All your team has to do is upload content regularly from their smartphones, and our social media team takes care of the rest.
2. Content Filtering
   Not every image or video that’s uploaded to Feature will be used on your social feed. Our social experts evaluate each submission to select those that best match your social media objectives and brand standards.
3. Copy and Graphics
   Within Feature, you can add a caption or just basic facts, like who, what, and where, when you upload videos or images. If you add your own caption, our social experts will ensure they’re error-free and engaging. If you want us to write the caption instead, we use the facts you provide, as well as the location of the photo, which Feature tags automatically, to create captivating content. We can also edit the photos and videos you provide to include your logo or other graphics, depending on your plan.
4. Scheduling
   Our social media team schedules your content, utilizing industry knowledge and the latest research on when and where to post to achieve optimum performance. As long as your team submits new content regularly, we can create, schedule, and publish content to your accounts. You won’t have to lift a finger to enhance your online presence!