General Contractors

A Simple Social Media Plan for General Contractors

Contractor working on job site

Today’s general contractors must have a solid online presence to show they’re experienced and trustworthy. Most people do extensive research to find local contractors, clicking through as many websites and profiles as it takes to find the company that will best meet their needs. They’re unlikely to choose your business over your competition if they don’t think your company can provide high-quality service, or if they can’t find any trace of you online.

Your business may have an updated website, but social media is still important. Imagine you’re the customer trying to decide between two contractors. Both have current websites and offer similar services, but one of the contractors consistently posts before-and-after photos and company culture posts on Facebook, and they have several positive reviews on the platform. The other contractor has a profile, but it hasn’t been updated in years. Which company would you be more drawn to?

Social media offers proven benefits for home services companies. Platforms like Facebook and LinkedIn allow you to broadcast a transparent view of your work and business practices, providing another way to connect with your target audience and show them what you’re all about. However, the demands of being a contractor mean you likely don’t have time to maintain a strategic social media strategy for your business.

If you want to grow a stronger online presence for your general contracting business, check out Feature. Our user-friendly app offers a streamlined way to produce fresh content and build your brand, without hiring a social media manager.

Click here to learn how it works!

Easy to Use Features

Feature is an easy-to-use app designed to simplify social media for businesses. Your team captures photos and videos on the job and in the office and uploads them to the app. Our social media experts polish and post the content to your pages. Simple as that! Our innovative process engages your team to contribute to your company’s culture and social pages, without giving them direct access to your accounts.

  1. Streamlined Content Creation
    Before-and-after photos, video clips from the job site, team headshots, and client testimonials are a great way to show your social media followers what your company’s like day-to-day. But when you’re busy running a business, it’s challenging to plan out a social calendar and capture the assets needed to make your posts stand out. By giving your team access to Feature, fresh, original content is generated regularly, making it easy to grow your social brand.
  2. Content Filtering
    Feature allows your team to submit new content as much and as often as they like, but you don’t have to worry about inappropriate photos or videos being posted to your pages. Our experts comb through the submissions and only post the ones that fit your brand standards and social media goals.
  3. Copy and Graphics
    Feature automatically tags the user’s location whenever a photo or video is uploaded to the app. This gives our social media experts more details to create captivating posts. Additionally, users can write their captions or simply provide a few details for our experts to build on. No matter what, we edit the posts to ensure they’re optimized and error-free.
  4. Scheduling
    We follow social media best practices on when and where to post and schedule your content. As long as your employees continually submit fresh content to Feature, we can build your online presence while you focus on business.

Feature is a cost-effective social media management tool for general contracting businesses of all sizes. If you’re ready to learn how Feature can enhance and streamline your social, contact us today!

A social media app that makes it convenient for your business to upload content anytime, anywhere.