Social Media for Roofers

A Simple Social Media Plan for Roofing Companies

Man Working on Roof

Operating a roofing business is a time-consuming and demanding job, and it may not seem necessary to build a social media brand. However, just because most of your leads might not come from your Facebook page doesn’t mean you should neglect it. Keeping your social profiles updated with fresh, original content is a great way to show off what makes your roofing company unique and build lasting customer relationships.

The vast majority of today’s customers conduct online research before hiring a roofer. If there are no social media pages for your company or your page hasn’t been updated in years, it can deter some potential customers from reaching out for a quote. These people trust roofing contractors like you with their homes, and they want to feel confident that your company is experienced and trustworthy. Social media is one of the most cost-effective ways to market your brand as a credible local business and reach customers who are searching online.

If you’re ready to create a better social media presence for your roofing business, our user-friendly app can help streamline the process. It’s the next best thing to hiring a social media manager!

Click here to learn how it works!

Easy to Use Features

Feature is an app designed to continuously generate new content for your roofing company’s social pages. Your team captures project photos and company milestones from your worksite and/or office and uploads them to the app. Our social media experts go through the content, polish it up to create captivating posts, and post it to your pages. Not only is it a streamlined way to create engaging content for your pages, but it also encourages your employees to engage in your company’s culture and social media strategy.

  1. Streamlined Content Creation
    By giving your employees access to the Feature app, they won’t have login credentials to your social profiles, but they’ll be able to contribute to your pages by uploading content to the app. They can open the app anytime, anywhere, and upload several media types, such as before-and-after photos, video clips, product photos, interesting events happening day-to-day, etc. This makes finding new content for your social posts easy and will create an authentic feed.
  2. Content Filtering
    Not every photo or media file that’s uploaded to Feature will be used. You don’t have to worry about photos that aren’t worthy of posting because our team will go through the submissions, choose the best ones based on a predetermined strategy we’ve agreed upon with you, and post them regularly to your pages.
  3. Copy and Graphics
    Feature automatically tags your location when you upload photos or videos to provide our social media team with additional information to create compelling posts. Additionally, you can add your own captions or just leave a note detailing who, what, and where, and leave the caption up to our team. We’ll make sure to edit the caption before it’s posted to ensure it’s error-free, and we can edit your photos to include your logo, graphics, or other branding methods, depending on your plan.
  4. Scheduling
    As long as your team continuously uploads fresh content to Feature each month, our team can easily grow your social media presence. We use our expert knowledge on when and where to post, optimizing your content to reach a wider audience.

Feature is a cost-effective social media management tool that works for roofing companies of all sizes. To learn more about how Feature can enhance your business’ social media culture, contact us today!

A social media app that makes it convenient for your business to upload content anytime, anywhere.