Beauty & Personal Care

A Simple Social Media Plan for Beauty & Personal Care Companies

Woman enjoying a spa massage

Social media is one of the most cost-effective ways to promote your beauty or personal care services online. Most people conduct research to determine if a company’s culture and services match what they’re looking for, and what better way to showcase your business than through attractive photos and videos of your team’s work? However, with the physical nature of your job and the demands of running a small business, it’s not easy to find the time and energy to brainstorm, create, edit, and schedule content for your company’s social pages on a consistent basis.

Want some help? Try Feature! Our user-friendly app is designed to help small business owners grow a solid social presence without having to hire a social media manager.

Click here to learn how it works!

Easy to Use Features

Feature is an easy-to-use app that simplifies the social media process for busy companies like yours. The concept is simple: Your team members capture moments and milestones that showcase your unique services, then upload files to the app during their downtime. Our social media experts optimize the content before posting it to your pages. Your feed becomes filled with the real-time, behind-the-scenes content your audience craves, and as a bonus, your employees also get more engaged in your company’s culture.

  1. Streamlined Content Creation
    During an initial kick-off meeting, together we’ll define social media objectives for your beauty and personal care company. This ensures we’re on the same page about what type of content your brand should post to increase brand awareness and drive leads. After that, your team simply starts using the app to upload content such as product features, before-and-after photos, short video clips, and employee achievements. This generates fresh, original content every month that doesn’t need to be planned out ahead of time or captured during an expensive photoshoot.
  2. Content Filtering
    Not every photo or video your team uploads to Feature will be used on your pages. Our social media pros will comb through the submissions to find those that best match your predetermined social media goals and objectives.
  3. Copy and Graphics
    Feature automatically tags the user’s location when an image or photo is uploaded. This provides our experts with more information to create engaging, authentic content. Additionally, users can add their own captions or simply tell us the who, what, and when that goes with the content. Whether you add a caption or we make the caption for you, we’ll ensure it's engaging and error-free. Depending on your plan, we also edit the files and add graphics, such as your company logo.
  4. Scheduling
    With Feature, as long as your team members continue to submit fresh content, our digital marketing professionals handle the rest. Using the latest research and best practices, we will post and schedule new content regularly.

Feature is an excellent social media management tool for beauty and personal care businesses everywhere. If you’re ready to discuss how Feature can benefit your company, contact our digital marketing experts today.

A social media app that makes it convenient for your business to upload content anytime, anywhere.