A Social Media Plan for Education & Child Care Brands

Easy to Use Features

Feature is an app that makes it easy to post fresh, original content to your company’s social pages on a regular basis. Your team takes photos and videos every now and then during the workweek or throughout the month and uploads them to the app. Our team of social media experts filters through submissions and uses the best assets to create engaging posts we then schedule to your pages.

1. Streamlined Content Creation
   Planning and executing photo and video shoots is quite time-consuming, and the truth is, it’s not always worthwhile for social media. Oftentimes, the best performing posts on Facebook or Instagram are taken on a smartphone and have little to no editing. That’s because customers are sick of being targeted with ads and would rather see an authentic look behind the scenes.
   
   By engaging your employees to submit photos through Feature, your feed gets filled with real-time content, and your team feels more connected to the company’s culture.
2. Content Filtering
   We don’t post content unless it’s “Feature-worthy.” Our experts select photos and videos according to your brand standards and social media goals, which we set with you during an initial kick-off meeting.
3. Copy and Graphics
   Feature automatically tags the user’s location to provide additional info for the social pros reviewing the submissions. Your team members can add their own captions, or simply jot down the who, what, and where. We use your notes to create captions that are engaging, on-brand, and free of errors. Depending on your plan, we also edit the image or video and add graphics or branding, such as your company logo.
4. Scheduling
   Our social experts know when and where to post. We’ll publish and schedule your content to achieve optimum performance. As long as your team keeps sending in content on a regular basis, Feature will help you build a better social presence.