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Food & Restaurants

A Cost-Effective Social Media Plan for the Food & Restaurant Industry

People eating at a restaurant

Food and beverage photos are easily some of the most popular types of content on social media. And in a world where 88% of people are influenced by online reviews, photos, and videos, creating a strategic digital marketing strategy is no longer “nice to have” for food and restaurant businesses – it’s a must! Along with an SEO-optimized website, your hospitality business should be active on at least one social media platform if you want to grow your brand.

If you’re not leveraging the power of social media for your business, you’re definitely missing out on a large customer base. Photos and videos of new menu items, employee spotlights, and company culture posts are the type of content your audience craves! But building a solid social presence is hard. It takes a lot of time, effort, and strategic thinking to maintain your accounts, and many business owners struggle to find a cost-effective solution.

After noticing a need to streamline social media for small businesses, we created Feature. It’s an app that makes it easy to post fresh, original content to your company’s social pages on a regular basis.

Click here to learn how it works!

Easy to Use Features

Feature is a user-friendly app designed to simplify social media content creation and scheduling for busy companies like yours. Your team members use the app to upload photos and videos (you decide who gets access), and our social media experts polish and post the content that best meets your brand standards and social media goals. It’s a simple yet effective way to build a strong social media presence on a small budget.

  1. Streamlined Content Creation
    Setting up a photo or video shoot that disrupts service is a hassle, but there are plenty of opportunities to capture assets for your social pages pre and post-shift or during downtime. With Feature, users can upload photos and videos whenever and wherever, making it easy to attain fresh assets on an ongoing basis.
  2. Content Filtering
    It’s inevitable that some photos and videos uploaded to the app won’t be “Feature-worthy.” Don’t worry, they won’t be posted. Our social media experts filter through submissions with a strategic eye, looking for content that drives engagement and highlights the core values that make your brand unique.
  3. Copy and Graphics
    It’s important for your food business or restaurant to maintain a unique brand voice online, and only a talented writer can capture the right tone in every caption. When a file is uploaded to Feature, the user’s location is tagged, and they have the opportunity to write their own caption or provide details. Our experts use this information to create on-brand, error-free captions. We also retouch and size photos and add graphics when called for, according to your plan.
  4. Scheduling
    As long as your team captures a photo or video here and there each week, you won’t have to do anything else to build a better social brand. Our social pros go through submissions on a regular basis and post or schedule the content for you.

Your team already takes photos and videos behind the scenes. With Feature, you can make the most of those assets and engage your employees in the company’s culture. Contact us today to get started!

A social media app that makes it convenient for your business to upload content anytime, anywhere.

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